LEAD SOURCE DIRECTORY

Where to Find High-Ticket Prospects in Each Niche

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1. COMMERCIAL ROOFING

Free Resources

Source	URL	What You'll Find
Google Maps	maps.google.com	Search "commercial roofing [city]"—filter by reviews, look for companies with truck fleets in photos
LinkedIn Sales Navigator (Free Trial)	linkedin.com/sales	Search by industry + company size + location
Blue Book Building & Construction	thebluebook.com	Construction industry directory—searchable by trade and region
Dodge Construction Central	construction.com	Active commercial projects—find who's bidding
ABC (Associated Builders & Contractors)	abc.org	Member directory by chapter—these are established players
NRCA (National Roofing Contractors Association)	nrca.net	Industry association—membership implies legitimacy

Paid Resources (When Ready to Scale)

Source	Cost	Value
ZoomInfo	$$$$	Contact data + company revenue estimates
Apollo.io	$50-100/mo	Email finding + sequences
D&B Hoovers	$$$	Company financials + decision-makers

Pro Tips

• Look for companies with 10+ employees on LinkedIn—they have budget
• Search for "commercial roofing" + "TPO" or "EPDM" (these are commercial-specific terms)
• Check their Google reviews—if they mention "warehouse," "factory," or "apartment complex," they're commercial

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2. SENIOR LIVING FACILITIES

Free Resources

Source	URL	What You'll Find
Caring.com	caring.com	Comprehensive directory of facilities—includes photos, reviews, pricing ranges
A Place for Mom	aplaceformom.com	Another major directory—useful for competitive research
SeniorAdvisor.com	senioradvisor.com	Reviews and listings—find facilities with poor digital presence
Google Maps	maps.google.com	"Senior living [city]" or "Assisted living [city]"
Medicare.gov Care Compare	medicare.gov/care-compare	Official database of licensed facilities
LinkedIn	linkedin.com	Search for "Executive Director" + "Senior Living"

State-Specific Databases

Every state has a licensing database for assisted living facilities: - Search: "[State] assisted living facility license database" - These are GOLD—they list every licensed facility, including small independent ones

Industry Associations

Association	URL	Notes
Argentum	argentum.org	Senior living industry association—member directory
LeadingAge	leadingage.org	Non-profit aging services—member directory

Pro Tips

• Target INDEPENDENT facilities, not chains (Brookdale, Sunrise have corporate)
• Look for facilities with 50-150 beds—big enough to have budget, small enough to make decisions fast
• The "Executive Director" or "Administrator" is your contact—sometimes also "Director of Marketing"

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3. HVAC & HOME SERVICES

Free Resources

Source	URL	What You'll Find
Google Maps	maps.google.com	"HVAC [city]"—look at website links in profiles
Yelp	yelp.com	Filter by "HVAC," sort by review count (more reviews = established)
Angi (formerly Angie's List)	angi.com	Home services directory
HomeAdvisor	homeadvisor.com	Lead aggregator—listed companies have budget for leads
BBB (Better Business Bureau)	bbb.org	Accredited businesses—implies professionalism
ACCA (Air Conditioning Contractors of America)	acca.org	Industry association member directory

Paid Resources

Source	Cost	Value
ServiceTitan Partner Directory	Free to view	Companies using ServiceTitan have revenue and tech-savviness
Apollo.io	$50-100/mo	Email finding at scale

Pro Tips

• Filter by "number of trucks"—visible in Google Maps photos or websites
• Look for companies that advertise "24/7 Emergency Service"—they have call volume
• Companies actively running Google Ads have marketing budget

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4. SOLAR INSTALLATION

Free Resources

Source	URL	What You'll Find
EnergySage	energysage.com	Solar installer marketplace—includes company profiles
SolarReviews	solarreviews.com	Installer reviews and directory—filter by location
NABCEP (Certification Board)	nabcep.org	Certified installers—professional and established
Google Maps	maps.google.com	"Solar installation [city]"
LinkedIn	linkedin.com	Search for "Solar" + "Owner" or "CEO"

State Incentive Databases

• DSIRE (Database of State Incentives): dsireusa.org
• Find which states have active incentives → those markets have active installers

Pro Tips

• Target local/regional installers, NOT national brands (SunRun, Vivint have corporate)
• Look for companies with 10-50 employees—sweet spot for decision speed + budget
• Companies emphasizing "local" in their branding are fighting against Big Solar and need differentiation

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5. COSMETIC DENTISTRY

Free Resources

Source	URL	What You'll Find
AACD (American Academy of Cosmetic Dentistry)	aacd.com	Member directory—these dentists focus on cosmetic procedures
Healthgrades	healthgrades.com	Doctor profiles with specialty information
Zocdoc	zocdoc.com	Dentist listings—look for those highlighting cosmetic services
RealSelf	realself.com	Cosmetic procedure reviews—dentists for veneers, smile makeovers
Google Maps	maps.google.com	"Cosmetic dentist [city]" or "Veneers [city]"
Instagram	instagram.com	Search #cosmeticdentist[city]—find practices active on social

Pro Tips

• Target dentists highlighting "veneers," "implants," "smile makeovers," "full mouth reconstruction"
• Look at their before/after galleries—poor photo quality = opportunity
• Solo practitioners or 2-3 dentist practices make fastest decisions

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6. MEDSPAS & AESTHETICS

Free Resources

Source	URL	What You'll Find
AmSpa (American Med Spa Association)	americanmedspa.org	Industry association—member directory
RealSelf	realself.com	Reviews for providers offering Botox, fillers, laser treatments
Yelp	yelp.com	"Medspa [city]" or "Botox [city]"
Instagram	instagram.com	Search #medspa[city]—this is where they market
Google Maps	maps.google.com	"Medspa [city]" or "Medical spa [city]"

Pro Tips

• Instagram is THE platform—look at their follower count vs. website quality
• Look for MedSpas with 5K-50K followers but mediocre websites (mismatch = opportunity)
• The "Owner" or "Medical Director" is sometimes a nurse practitioner, not always a doctor

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7. B2B MANUFACTURING

Free Resources

Source	URL	What You'll Find
ThomasNet	thomasnet.com	The "Google" for industrial procurement—massive directory
Maker's Row	makersrow.com	US manufacturers searchable by capability
Kompass	kompass.com	Global B2B directory
SIC Code Lookup	siccode.com	Search by industry code to find manufacturers
LinkedIn	linkedin.com	Search by industry + "Owner," "President," "VP Sales"
State Manufacturing Directories	varies by state	Most states have an economic development office that maintains a directory

Industry-Specific

Type	Association
CNC Machining	NTMA (National Tooling and Machining Association)
Plastic Injection	Plastics Industry Association (plasticsindustry.org)
Metal Fabrication	FMA (Fabricators & Manufacturers Association)

Pro Tips

• Look for companies with revenue $5M-$50M (big enough for budget, small enough for old website)
• Search LinkedIn for "Sales Manager" at manufacturers—they feel the website pain most
• Trade show exhibitor lists are goldmines—these companies are actively marketing

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PROSPECTING WORKFLOW

Daily Routine (30-60 Minutes)

1. Choose ONE niche (don't spread thin)

2. Open 3-5 directory sources from above

3. Visit 20 websites and evaluate for:

   • Copyright date (2018 or older = target)
   • Mobile experience (test on phone)
   • Clear CTA missing
   • Generic stock photos
   • No booking integration

4. Add qualified prospects to spreadsheet:

   • Company name
   • Website URL
   • Contact name (if found)
   • Email (if found - use Hunter.io or Apollo.io)
   • Notes on website issues

5. Send outreach using templates from Section 2

Target Numbers

• 20 prospects researched/day
• 10-15 outreach emails/day
• 2-4 responses/week
• 1-2 calls/week
• 1-2 closes/month at $4K-$6K = $4K-12K/month