Subject Line Options (A/B Test): - "Quick question about [Company Name]'s commercial projects" - "[Company Name] vs. your competitors online" - "Facility managers are checking your website first"
Email Body:
Hi [First Name],
I was researching commercial roofing contractors in [City] and came across [Company Name]. I noticed you've been in business for [X years] and have impressive credentials.
Here's my concern: your website doesn't reflect that.
When a facility manager at a $50M distribution center is vetting contractors for a roof replacement, they're Googling before they call. If your site looks like a residential operation—or worse, like it was built in 2015—they move on.
I work specifically with commercial roofing companies to build websites that: ✓ Showcase project portfolios organized by roof type (TPO, EPDM, PVC) ✓ Highlight safety records and manufacturer certifications ✓ Include capability statements for government bidding ✓ Position you as an asset manager, not just a contractor
Would a 15-minute call to discuss how you're currently winning bids be valuable? I have some specific ideas for [Company Name].
Best, [Your Name]
P.S. – I pulled up your site on mobile. The experience isn't great. That's fixable.
Subject: The bids you're losing before you even submit
Hi [First Name],
Commercial roofing is a credibility game. The work speaks for itself—but facility managers never see your work if your website doesn't pass the vetting stage.
I reviewed [Company Name]'s online presence and noticed a few gaps that might be costing you RFQs: - No dedicated commercial portfolio (your residential work is front and center) - No safety/OSHA compliance section - No manufacturer certification badges
These aren't design critiques—they're deal-breakers for procurement teams.
I build websites specifically for commercial roofing contractors. My sites are built to win bids, not just look good.
Worth a conversation?
[Your Name]
Subject Line Options: - "Your building is beautiful. Your website isn't." - "The adult children are doing the research" - "[Facility Name]'s first impression problem"
Email Body:
Hi [First Name],
I was researching senior living options in [City] (for a project, not personally!) and found [Facility Name].
Your building looks incredible—modern, welcoming, resort-like. But when I visited your website, I felt like I was looking at a hospital brochure from 2010.
Here's why that matters: the primary decision-maker isn't the senior. It's their adult child—a 45-55 year old Millennial or Gen X professional who researches EVERYTHING online before making a $5,000+/month commitment.
If your website feels clinical, outdated, or confusing, you're losing move-ins to competitors with better digital presence.
I specialize in senior living websites that: ✓ Feel like a luxury lifestyle brand, not a medical facility ✓ Feature virtual tours and 3D floor plans ✓ Include transparent pricing (or lead-capture pricing guides) ✓ Are fully ADA-accessible (critical for this demographic AND legal protection)
Would you be open to a short call? I have specific ideas for [Facility Name].
Best, [Your Name]
Subject: Is [Facility Name]'s website ADA compliant?
Hi [First Name],
I'll get straight to the point: ADA website accessibility lawsuits targeting senior living facilities spiked 40% in 2025. The average settlement is $20,000+, not including legal fees.
Your website may be exposing [Facility Name] to legal risk—and costing you residents who can't navigate a non-accessible site.
I build ADA-compliant websites specifically for senior living facilities. Beyond compliance, I focus on: - Converting the adult child decision-maker - Virtual tours that reduce unnecessary site visits - Clear pricing information (the #1 question families have)
A compliant, high-converting website is cheaper than one lawsuit.
Worth a quick conversation?
[Your Name]
Subject Line Options: - "[Company Name]'s mobile site is costing you calls" - "I tested your website on my phone..." - "3 seconds—that's all you get"
Email Body:
Hi [First Name],
I just tested [Company Name]'s website on my iPhone.
It took 6 seconds to load. The "Schedule Service" button was buried. On mobile, I couldn't find your phone number without scrolling.
Here's the problem: when someone's AC dies in July, they're not patient. They're hot, frustrated, and searching on their phone. If your site doesn't load fast and make it brain-dead simple to book or call, they hit "back" and call your competitor.
I build websites specifically for HVAC companies that: ✓ Load in under 2 seconds on mobile ✓ Put the call-to-action above the fold ✓ Integrate with ServiceTitan, Housecall Pro, or your booking system ✓ Convert distressed customers into booked appointments
The math is simple: one additional booked call per day = $15,000+ in annual revenue.
Worth a 10-minute call?
[Your Name]
Subject: Is your website connected to your dispatch?
Hi [First Name],
Quick question: when someone fills out a form on your website, what happens?
If the answer is "it goes to an email that maybe someone checks," you're losing jobs.
I build HVAC websites that integrate directly with field service software (ServiceTitan, Housecall Pro, Jobber, etc.). When a customer books online, it goes straight to dispatch—no phone tag, no missed leads.
The result: fewer dispatchers, faster response times, more booked jobs.
Would this be valuable for [Company Name]?
[Your Name]
Subject Line Options: - "Solar's trust problem (and how to fix it)" - "[Company Name]'s website vs. the door-knockers" - "Why homeowners ghost solar companies"
Email Body:
Hi [First Name],
Let's be honest: the solar industry has a trust problem.
Aggressive door-to-door sales, confusing financing, horror stories about fly-by-night installers—homeowners are skeptical. By the time they talk to you, they've already decided you're probably trying to scam them.
Your website is your chance to break that barrier. But most solar websites don't—they look like every other solar site, full of stock photos and vague promises.
I build solar websites that: ✓ Educate first (interactive savings calculators, net metering explainers) ✓ Build credibility (real project photos, manufacturer partnerships, financing transparency) ✓ Simplify the decision (ROI calculators, incentive breakdowns, clear next steps)
The goal: by the time they request a quote, they've already sold themselves.
Worth discussing?
[Your Name]
Subject Line Options: - "Attracting $50K patients vs. $500 patients" - "[Practice Name]'s website is attracting the wrong patients" - "Your website should repel bargain hunters"
Email Body:
Hi [First Name],
A question for you: are you happy with the quality of patients coming through your website?
If you're drowning in insurance-driven cleanings but struggling to book implants, veneers, and full reconstructions, your website might be the problem.
Your website should act as a filter—attracting high-value patients seeking premium cosmetic work and naturally deterring the price-shoppers.
I build cosmetic dentistry websites that: ✓ Showcase stunning before/after portfolios (properly lit, high-resolution) ✓ Position the doctor as an artist, not just a provider ✓ Target high-value procedure keywords ✓ Create a luxury brand experience before the patient walks in
Would you be open to a conversation about patient positioning?
[Your Name]
Subject Line Options: - "Your Instagram is great. Your website isn't." - "The link in your bio is breaking conversions" - "[MedSpa Name]'s website vs. your social content"
Email Body:
Hi [First Name],
I found [MedSpa Name] on Instagram—your content is fantastic. Great before/afters, engaging reels, strong aesthetic.
Then I clicked the link in your bio.
The website doesn't match. It's slow, not mobile-first, and the booking experience is clunky. You're doing the hard work of building an audience on social, then losing them at the finish line.
I build MedSpa websites specifically designed for social-first businesses: ✓ Seamless mobile experience (90%+ of your traffic is on phones) ✓ Integrated booking with deposit collection (reduces no-shows) ✓ Before/after galleries that match your Instagram aesthetic ✓ Fast load times from Instagram links
Want to stop losing conversions from your best content?
[Your Name]
Subject Line Options: - "The engineers searching for your services aren't calling first" - "[Company Name]'s invisible capabilities" - "Millennial procurement officers don't use phone books"
Email Body:
Hi [First Name],
The procurement landscape is changing. The buyers searching for [your service—CNC machining, injection molding, etc.] aren't picking up the phone like they used to. They're researching vendors online—anonymously—before they ever reach out.
I looked at [Company Name]'s website. Your capabilities are impressive, but they're hard to find: - No searchable product/service catalog - No spec sheet downloads - No clear RFQ process
I build websites for manufacturers that: ✓ Make capabilities searchable and filterable ✓ Offer CAD file and spec sheet downloads ✓ Guide engineers to the RFQ form ✓ Position you as a modern, sophisticated operation
The companies that adapt to digital-first procurement will win the next generation of contracts. The ones that don't will wonder where all the RFQs went.
Worth a conversation?
[Your Name]
The Pattern Interrupt: "Hi [First Name], this is [Your Name]. I'm going to be upfront—this is a cold call, so I totally understand if you hang up. But if you give me 30 seconds, I'll tell you exactly why I'm calling and you can decide if it's worth continuing. Fair enough?"
If yes: "I specialize in building websites specifically for [SPECIFIC INDUSTRY] companies. I'm not calling to sell you anything today—I noticed something about [Company Name]'s online presence that's probably costing you business, and I wanted to check if it's even on your radar. Do you have 2 minutes?"
"Let me ask you this: when was the last time you actually looked at your website on your phone? Because I looked at it yesterday, and I'm seeing the same problem I see with 80% of commercial roofers..."
"Here's the thing—most commercial roofers have websites that were built for residential customers. They're losing commercial bids before they even submit because their online presence says 'shingle guy,' not 'asset protection.' I help companies like yours fix that gap. Would it be valuable to see what a site built for commercial credibility actually looks like?"
"That's great—referrals are the best leads. But here's what I'm hearing from other roofers: the referral calls you anyway, then checks your website. If your site looks residential, you're confirming their doubts instead of closing them. How many 'warm leads' have gone cold on you in the last year?"
"Here's what I've found: the person making the decision isn't usually the resident—it's their 45-55 year old adult child who researches EVERYTHING online before ever scheduling a tour. If your website feels clinical or outdated, you're losing families before you even meet them."
"Your building is beautiful—I've seen it online. The problem is your website doesn't reflect that. I help senior living facilities create digital experiences that match the quality of their physical experience. When families research you online, they should feel like they're already home. Would it be valuable to discuss how you're presenting online to the adult children who are making these decisions?"
"That's good to hear. Let me ask you this though—are you happy with the quality of inquiries you're getting? Because a better website doesn't just increase volume, it attracts families who are the right fit. And what about legal exposure? Is your site ADA compliant?"
"I tested your website on my phone before I called. It took about [X] seconds to load. Here's the problem: a distressed homeowner with no AC in 95-degree heat isn't patient. If your site doesn't load in 2 seconds with a 'Book Now' button right at the top, they're calling the next company."
"Here's what I've seen work: HVAC sites that load under 2 seconds, with a giant 'Book Now' button that goes straight to dispatch. My clients are capturing jobs that their competitors lose because of slow, clunky websites. One additional job per day is $15,000+ annually. Would you be open to a 10-minute call to see if your site is leaving money on the table?"
"That's great. But here's the real question—how many of those callers never converted because they couldn't reach you after hours, or gave up on your website and called someone else? The calls you're getting aren't the ones I'm focused on. I'm focused on the calls you're NOT getting."
"Let's be honest: solar has a trust problem. Aggressive door knockers, confusing financing, horror stories. By the time a homeowner talks to you, they've already got their guard up. The question is—does your website lower that guard, or reinforce it?"
"The installers winning right now are the ones who let the website do the education. By the time someone fills out your form, they should already be 80% sold. I build solar websites with interactive calculators, real project galleries, and clear financing breakdowns. The goal is to make you look like the trustworthy local option against the pushy national chains. Would it be valuable to see what that looks like?"
"That's fine—I'm not replacing your lead gen. I'm helping you close more of those leads. When a lead comes in, what do they do? They look you up. If your site doesn't reinforce the decision, you're wasting leads you already paid for."
"Here's the problem I see with a lot of cosmetic dental websites: they attract the wrong patients. You end up with price shoppers and insurance-driven cleanings when you want full reconstructions and veneer cases. Your website should act as a filter—attracting high-value patients and repelling bargain hunters."
"I build cosmetic dental websites that attract $15,000-$50,000 procedure patients. We're talking premium galleries, luxury branding, and content that actually qualifies patients before they book. The goal is fewer consultations, but the right consultations. Would you be open to discussing how your website is positioning the practice?"
"Ranking is great—but ranking for what? If you're ranking for 'dentist near me' you're getting everyone. If your site converts price shoppers, that's who you attract. I help you attract—and convert—the high-value patients specifically searching for cosmetic work."
"I found your MedSpa on Instagram—your content is great. Beautiful results, engaging videos. Then I clicked the link in your bio... and the website didn't match. It was slower, the design was different, and booking wasn't easy. You're doing the hard work of building an audience on social, then losing them at the finish line."
"I build MedSpa websites specifically designed for social-first businesses. Seamless mobile experience, integrated booking with deposits, and a look that matches your Instagram aesthetic. The goal is to make that 'link in bio' click convert, not bounce. Would you be open to discussing how to connect your social success to actual bookings?"
"That's great—Instagram is amazing for awareness. But every follower who becomes a client has to go through your website to book. If that experience is clunky, you're leaking revenue. I'm not replacing your social strategy, I'm making it convert better."
"The procurement landscape has shifted. The engineers searching for [machining/fabrication/etc.] aren't picking up the phone first anymore. They're researching vendors online—anonymously—before they ever reach out. If they can't find your capabilities on your website, you're not even making the shortlist."
"The manufacturers winning right now are the ones who make it easy to do business online. Searchable capability catalogs, downloadable specs, and quick RFQ forms. I build websites that turn anonymous researchers into qualified leads. Would you be open to discussing how you're showing up to the next generation of procurement officers?"
"Absolutely—relationships close deals. But how does that relationship start now? It starts with a Google search. The first impression isn't a handshake anymore, it's your website. If that impression looks like 2010, you're not even getting the call."
Connection Request Message: "Hi [Name]—I saw you're [title] at [Company]. I work with [INDUSTRY] companies on their digital presence. Would love to connect."
Follow-Up DM (After Connection): "Thanks for connecting, [Name].
I noticed [SPECIFIC OBSERVATION ABOUT THEIR COMPANY/WEBSITE]. Many [INDUSTRY] companies I work with struggled with the same thing—until we fixed it.
Would you be opposed to a quick 10-minute call to see if there's a fit?"