Never price by hours. Price by value created.
Project Price = (Client's Monthly Revenue Potential from Site) x 1-2 months
Translation: Charge 1-2 months worth of the new business your website will help generate.
| Client Size | Average Project Value | Expected Leads from Site | Suggested Price Range |
|---|---|---|---|
| Small (5-10 employees) | $50,000/contract | 2-3/year | $2,500-$4,000 |
| Medium (10-30 employees) | $100,000/contract | 4-8/year | $4,000-$6,000 |
| Large (30+ employees) | $250,000+/contract | 10+/year | $6,000-$8,000 |
Premium Add-Ons:
| Add-On | Price |
|---|---|
| Project Portfolio System | +$800-$1,500 |
| Client Portal Integration | +$1,500-$2,500 |
| Safety/Compliance Section | +$500-$1,000 |
| Facility Size | Resident Value (Yearly) | Expected Moves/Year from Site | Suggested Price Range |
|---|---|---|---|
| Small (50-100 beds) | $50,000/resident | 2-4 | $3,000-$4,500 |
| Medium (100-200 beds) | $50,000/resident | 5-10 | $4,500-$6,000 |
| Large (200+ beds or multi-location) | $50,000/resident | 10+ | $6,000-$8,000 |
Premium Add-Ons:
| Add-On | Price |
|---|---|
| Virtual Tour Integration | +$1,000-$2,000 |
| 3D Floor Plan System | +$800-$1,500 |
| Pricing Guide Lead Magnet | +$400-$800 |
| Operator Size | Avg. Job Value | Customer LTV | Expected Monthly Leads | Suggested Price |
|---|---|---|---|---|
| 1-3 trucks | $3,000 | $15,000 | 10-20 | $2,000-$3,000 |
| 4-10 trucks | $3,000 | $15,000 | 20-50 | $3,000-$4,500 |
| 10+ trucks | $3,000 | $15,000 | 50+ | $4,500-$6,000 |
Premium Add-Ons:
| Add-On | Price |
|---|---|
| ServiceTitan Integration | +$800-$1,500 |
| Real-Time Booking System | +$1,000-$2,000 |
| Financing Calculator | +$500-$1,000 |
| Installer Size | Avg. System Value | Expected Monthly Leads | Suggested Price |
|---|---|---|---|
| Startup (<50 installs/yr) | $25,000 | 5-10 | $2,000-$3,000 |
| Growing (50-200/yr) | $25,000 | 10-25 | $3,000-$4,500 |
| Established (200+/yr) | $25,000 | 25+ | $4,500-$6,000 |
Premium Add-Ons:
| Add-On | Price |
|---|---|
| Interactive Savings Calculator | +$1,000-$2,000 |
| Incentive Database | +$500-$1,000 |
| Financing Integration | +$800-$1,500 |
| Practice Type | Avg. Procedure Value | Expected Conversions/Month | Suggested Price |
|---|---|---|---|
| Solo Cosmetic Dentist | $15,000 | 2-3 | $2,500-$4,000 |
| Multi-Dentist Practice | $15,000 | 5-8 | $4,000-$5,500 |
| High-Volume Implant Center | $50,000+ | 5+ | $5,500-$8,000 |
Premium Add-Ons:
| Add-On | Price |
|---|---|
| Before/After Gallery System | +$800-$1,500 |
| Smile Simulation Tool | +$1,200-$2,500 |
| Patient Financing Calculator | +$500-$1,000 |
| MedSpa Size | Avg. Treatment Value | Monthly Client Value | Suggested Price |
|---|---|---|---|
| Small (1-2 providers) | $500 | $2,000 LTV | $2,000-$3,000 |
| Medium (3-5 providers) | $500 | $2,000 LTV | $3,000-$4,500 |
| Large/Multi-location | $500 | $2,000 LTV | $4,500-$6,000 |
Premium Add-Ons:
| Add-On | Price |
|---|---|
| Online Booking with Deposits | +$800-$1,500 |
| Instagram Gallery Integration | +$500-$1,000 |
| Membership Portal | +$1,200-$2,500 |
| Company Revenue | Avg. Order Value | Expected RFQs/Month | Suggested Price |
|---|---|---|---|
| $1M-$5M | $10,000 | 3-5 | $3,000-$4,500 |
| $5M-$20M | $25,000 | 5-15 | $4,500-$6,000 |
| $20M+ | $50,000+ | 15+ | $6,000-$8,000 |
Premium Add-Ons:
| Add-On | Price |
|---|---|
| Product Catalog with Filters | +$1,500-$3,000 |
| Spec Sheet/CAD Download System | +$1,000-$2,000 |
| RFQ Form System | +$600-$1,200 |
When presenting your price, use this structure:
"Typically, a project like this for a company your size would be in the $4,500-$6,000 range..."
"Based on what we discussed, I'm proposing $4,000 for the full scope..."
"Here's how that breaks down..." - Core website design: $2,800 - Portfolio/gallery system: $600 - Mobile optimization: $400 - 30-day support: $200
"At your average contract value of $25,000, you need just ONE additional job to see a 6x return..."
After the build, offer ongoing services:
| Service | Monthly Price | Typical Client |
|---|---|---|
| Basic Maintenance (updates, backups, security) | $100-$200/mo | All clients |
| Standard Maintenance + Small Edits | $200-$400/mo | Active businesses |
| SEO + Content Support | $500-$1,500/mo | Growth-focused |
| Full Digital Management | $1,500-$3,000/mo | Larger clients |
Goal: 50% of project clients convert to retainer = predictable recurring revenue
Don't Do This:
Do This Instead: